1080 Inc., which takes a wide array of content from script to screen, has announced the addition of Natasha Uppal to their Austin location's creative editorial roster. A multifaceted cutter with a strong talent for visual storytelling, the Santa Monica-based Uppal has to her credit commercials for Blue Cross, ESPN, Boeing, Coors, Toyota, and McDonald's to name a few. She has also cut promos and music programs for MTV, NBC and FX as well as documentary films, most recently "The History of New Line Cinema" honoring New Line's 40th anniversary. "We're delighted Natasha is bringing her personal style to Texas," says 1080 Austin general manager Tobin Holden. "Her reel is outstanding, she has a rare and artful approach to her work." This will allow agencies and advertisers across the Southwest to conveniently work with Natasha under our roof." Uppal says, "I'm excited about the opportunity to work in Austin. The community has a lot of heart and a vibrant core. 1080 Austin has a chic, boutique kind of feel, and also provides everything a client needs to take a project from start to finish". After graduating from The School of the Art Institute of Chicago, Uppal began her career as an assistant editor with Avenue in Chicago. She built her reel cutting music videos for artists like Soundgarden and The Smashing Pumpkins and working with agencies such as FCB and Euro RSCG Tatham. Her work soon caught the attention of Swell in Chicago, where she cut with such agencies as DDB, Leo Burnett and Wieden + Kennedy. In 1999 she headed West Los Angeles where she worked with TBWA/Chiat/Day and Asher & Partners, among others. After making the move to Santa Monica and a stint with San Francisco based Flipside Editorial, Uppal announced her decision to joining the freelance world, currently represented by Crush Edit. Uppal is also a gifted writer and director. She received acclaim as her short films have screened in dozens of festivals including The New York International Short Film Festival and the Museum of Contemporary Art in Chicago. Uppal garnered awards at the Toronto Film Festival and the Chicago International Film Festival. In 2004, Uppal was honored with an [ITVS] Independent Television Service grant to produce her documentary "One Night at the Grand Star", which aired nationally on PBS. Uppal calls her editing process "a combination of old school and new school all at the same time." She's known for her humor and her gift of adding the sparkle to the spot. Uppal thrives in a collaborative environment where, in her words, she "plays well" with others. "A multicultural background and extensive travel give me a unique view of the world â€¦ giving me the ability to connect with people from diverse backgrounds," she notes. "I'm really looking forward to working with the Texas post production community at 1080 Austin. We will nail your idea and have ball along the way. What could be better?" 1080 is known for providing creative and practical post-production solutions. Their people, ideas and tools are available for turnkey services â€¦ anything from pre-production creative development and shoot supervision through effects execution and editorial integration.