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YouTube’s Robert Kyncl Talks Lessons Learned and the Future of YouTube’s Original Content

All Things D chats with Robert Kyncl, the mastermind behind the site’s original channels, about what the future holds for the mega video hub and lessons learned from his great experiment.

Says Kyncl, “Lesson one: Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content…I’m talking about sustained success. Everybody can have a viral success. You find something unique, that can happen. But what we want is for people to repeat things over and over and build great brands. And for that, you need to work with audience development.”

Read the full interview here.