Yahoo and NBC Partner Up for Online Olympics Coverage

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Yahoo and NBC are partnering up for the online coverage of February's Sochi Olympics, which will provide more than 1000 hours of live-streaming.

Writes Mark Walsh of MediaPost, "The alliance is part of the broader content, promotional and distribution agreement Yahoo and NBC signed last year to collaborate online and on-air around high-profile sports events and develop original programming. Until now, however, the two media powerhouses have typically wrangled over which drew the biggest audiences and most usage when it came to Olympic coverage online."

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