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What’s New, iPhone? Inside Apple’s Commercials

The Inspiration Room‘s Duncan MacLeod takes a look at Apple’s no-hold-barred ad campaign for the iPhone 6S and 6S Plus. Their :60, “The Only Thing That’s Changed” looks to preempt naysayers who think it’s too similar to previous models. MacLeod summarizes the messaging, “Not much has changed except it responds to the touch of your finger, so you can peek into stuff, and pop stuff open, which changes how you play a song, read a text, read an email, read the news. The new iPhone 6s now comes with the option of rose gold colour. American actress and singer Selena Gomez poses for the cameras as she takes a selfie. Bill Hader, from Saturday Night Live, gets Siri to help him with images of tortellini. The camera shoots 4K now. The screen now operates as the flash for photographs. The commercial ends with a shot of three guys taking a photo with Bangkok at night in the background. The only thing that’s changed is everything.”

And here’s the ad to speak for itself.