Filmmaker Armando Kirwin comments on what he feels is the lackluster video app market and how it could be improved upon. He writes, "I would argue that we have yet to see a startup nail ANY part of the video experience except for sharing...What I tell most non-filmmakers is that 95% of the fun/creative/important parts of the video process happen BEFORE or DURING the actual moment of capture. This phase is also where good content is generated. The analogy here is the film industry, the magic doesn’t happen during distribution, it happens looong before. By ignoring this, not only are users destined to fail, but startups are missing the real opportunity to delight them. After all, if what I’ve captured is bad, I’m not going to be inclined to share it."
Read his full piece here on TechCrunch.