What Video Apps Are Missing: The Filmmaker Spirit

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Filmmaker Armando Kirwin comments on what he feels is the lackluster video app market and how it could be improved upon. He writes, "I would argue that we have yet to see a startup nail ANY part of the video experience except for sharing...What I tell most non-filmmakers is that 95% of the fun/creative/important parts of the video process happen BEFORE or DURING the actual moment of capture. This phase is also where good content is generated. The analogy here is the film industry, the magic doesn’t happen during distribution, it happens looong before. By ignoring this, not only are users destined to fail, but startups are missing the real opportunity to delight them. After all, if what I’ve captured is bad, I’m not going to be inclined to share it."

Read his full piece here on TechCrunch.



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.