New York, NY – WE tv, an AMC Network showcasing the modern woman, on select Samsung Smart TVs, is using Promotions+, a new national advertising platform that allows cable networks to add interactivity—and thereby increasing viewer engagement, to its promotional spots—from Ensequence, a provider of advanced media products and services.
WE tv, an AMC Network, allows viewers with Samsung Smart TVs to interact with promotions and be instantly alerted to show times.
Promotions+ has officially launched with cable network partner WE tv, and offers a simple way for consumers to request a reminder text for an upcoming television program via an interactive prompt displayed on a program’s promotional spot. The company said the viewer then has an easy way to remember to watch shows that interest them, while networks gain increased ratings and valuable insight into the effectiveness of their promotions.
“Promotions+ makes our promotional tune-in inventory more effective and impactful,’ said Jen Robertson, WE tv’s Senior Vice President of Digital Media and Business Development. “The initial results have been strong and we believe – as Ensequence rolls out the product across distributors – it will continue to help drive viewership.”
Indeed, both companies said early campaigns run on the Promotions+ platform have shown high rates of consumer opt-in and interaction.
WE tv is now offering its viewers new interactive promotional capabilities, and has run three campaigns to date. Over the course of the campaigns, WE tv has seen 25 percent of viewers who interacted with the spot opt-in for an SMS reminder. Additionally, initial interaction rates were as high as 3 percent, according to Ensequence, which is significantly above standard rates for other direct response media such as internet advertising or direct mail.
With Promotions+, WE tv now has the potential to deliver millions of program reminders, translating into increased ratings.
“We are thrilled to be working with WE tv to bring valuable interactive advertising capabilities to market with our distribution partner, Samsung,” stated David Kline, Ensequence’s Chief Operating Officer. “Ensequence is partnering with a variety of distributors including cable, satellite and Telco operators, and is on track to have initial reach of 30 to 40 million households by the end of 2014, which will represent the largest footprint ever assembled for interactive television advertising.”