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Watch the UK’s Heart-Tugging Christmas Tradition

In what has become a UK tradition heralding the holidays, department store chain John Lewis has released its annual Christmas commercial.

The sentimental spot features a CGI penguin (dubbed Monty) and his human companion as they get ready for the Yuletide together. Watch it all the way through to see the sweet ending.

Hotwire reports that the ad got 49,562 tweets within three hours of it going live today.

Watch the spot below.