Indie rock duo Matt and Kim turn a swinging GoPro on a coat hanger into an infectiously fun music video as they capture themselves exploring New York City with a variety of props.
“Doing an initial test we realized the more movement and energy was in the shot the better it would look. If we were standing still there would be no effect,” the band’s Matt Johnson tells Fast Company‘s Co.Create. “We shot a little of Kim dancing as she normally would and it just fell flat. She is dancing so aggressively in the shots that ended up in the video, she’s basically moshing with herself.”
Watch it below.