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Watch a Jack White Music Video Conceived and Shot in 24 Hours

Robert Hales directs the music video for Jack White’s “Would You Fight For My Love?” which was impressively conceived and shot in a 24-hour period. Hales was given 12 hours notice, shot for 6 hours, and came out of the whole hyperspeed process with this sleek, blue-tinged video.

Watch below. (viaFast Company‘s Co.Create)