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Watch Apple’s New iPhone 6 and Watch Ads

Along with Apple’s announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch come three video ads that couldn’t be more different from one another.

The spot for the iPhone 6 is tongue-in-cheek, since it features a soundtrack from Jimmy Fallon and Justin Timberlake.The spot for the brand new Apple Watch is more straightforwardly epic. And, finally, the spot for U2’s exclusive collaboration with Apple (they’ll be releasing their latest album Sons of Innocence exclusively and for free on iTunes) pays homage to the original, iconic silhouette iPod ads.

Watch them all below.