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Warner Bros. Launches Interactive Mobile-Centric Campaign for ‘Edge of Tomorrow’

Warner Bros’ French campaign for Edge of Tomorrow enlisted the help of Biborg Mobile for a 360-degree interactive experience centered around mobile.

Says Biborg COO Nicolas Oisel, “With Warner Bros. and Starcom, we chose to put mobile at the center of this experience using video, HTML5 and innovative formats such as ‘add to calendar.’ Thanks to the mobile gyroscope, users can live (or live again) one of the main scenes of the movie reproduced for the occasion. This operation is the perfect example of how every movie campaign should be in terms of 360 media plan, on and off-line.”

See it in action below and read more here on B&T.