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Volvo Teams With Avicii to Celebrate Shared Swedish Heritage in Branded Short Film

Volvo and music producer Avicii examine their shared Swedish heritage in the branded short film “A New Beginning,” directed by Gustav Johansson.

Set to an Avicii-produced version of “Feeling Good” the film examines both the intimate and public life of the busy producer’s life.

Explains Avicci, “In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together.”

Watch below and read more here on The Inspiration Room.