Forbes examines VH1's aggressive and highly successful social TV strategy, which has driven a ratings increase in its primetime line-up.
They write, "This year, VH1′s Monday night programming regularly ranked right after football and prime-time viewership increased 36% from last year. The uptick wasn’t a coincidence. VH1 has been carefully watching viewer trends and is now responding with an integrated social and mobile strategy."
Read the full story here.