Using Data for Meaningful Video Ads

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Oren Harnevo of MediaPost writes about the state of digital video advertising as we head into 2014.

He writes, "Data has emerged as the enabler of innovation everywhere. Big Data was arguably the biggest buzzword of 2013. And when it comes to digital advertising, data has historically helped marketers create better customer experiences through enhanced targeting capabilities, typically from either demographic or behavioral information."

Read the full story here.



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