Ultra HD TV Jumps To Prominence With Consumers

Publish date:

New York – In less than one year Ultra HD TV has gone from just being a highly anticipated and discussed technology to a viable and much desired product.

Image placeholder title

Brian Markwalter, senior VP of research and standards for the Consumer Electronics Association.

Brian Markwalter, senior VP of research and standards for the Consumer Electronics Association (CEA), said this at the TWICE/CEA Ultra HD Conference being held here today. Markwalter pointed out that if one looks back to the 2013 International CES that Ultra HD TV was heavily represented on the show floor, but there were not a lot of firm plans to bring product to market. However, just 10 months later there are almost two dozen Ultra HD TVs on the market and consumer recognition of the new technology is growing.

Markwalter is forecasting that 57,000 Ultra HD TVs will ship this year with adoption quickly ramping up to 450,000 in 2014 and hitting 4 million by 2017.

Consumers have also quickly picked up on Ultra HD TV. A CEA study found that 55 percent of those surveyed recognized and understood the term Ultra HD, while 64 percent did the same with Ultra High definition. Markwalter said these figures are very good considering the technology is relatively new.

Interestingly, 73 percent of consumer asked had never heard of the phrase 4K.

In order to boost consumer interest and education even further, Jeff Joseph, CEA's senior vice president of communications and strategic relationships, said the CEA has partnered with the Digital Entertainment Group (DEG). The organizations will work together to push  vendors, retailers, content providers to get the Ultra HD message out to consumers.

Other efforts will include having CEA media spokesperson Jim Barry continueing his nationwide tour that has him explaining Ultra HD to local media outlets, the CEA will create an online consumer guide to Ultra HD and the CEA will host a showcase at an Engadget event in San Francisco on Dec. 5.


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.