Iconix Video and Sunset Gower Studios today announced the opening of S3D Studio, the first fully equipped stereo 3D-ready stages of their kind. With a full array of stereo-ready rigs, Iconix cameras, and stereo playback and record devices, S3D stages are a turnkey solution for shooting and testing stereo production in a controlled, easy to use environment.
Each stage at Sunset Gower and Sunset Bronson is equipped with on-set pre-post services for stereo dailies and full stereo postproduction provided by Stereoscope Studios in Burbank, which also has a S3D insert stage for shooting effects, green- and bluescreens and compositing simultaneously under one roof.
Sunset Gower Studios president Howard Stern states, “We are committed to providing state-of-the-art facilities that allow for greater ease in capturing in digital, and with Iconix Video, we have the opportunity to really raise the bar in terms of what producers expect from a stage. We believe stereo 3D production is the next big wave for our filmmakers, and we want to make it easier to produce stereo and to enable the creative community to work in a controlled environment that makes shooting easier and more dependable.”
Bruce Long, CEO of Iconix Video, says, “Iconix Video’s transformation from the little camera to stereo 3D was a natural evolution for us, and S3D stages allow us to integrate our new generation of stereo solutions in one easy-to-use package. We’re working to accelerate the adoption of stereo, and by creating S3D studios, we’re able to bridge the gap between existing Hollywood and stereo. S3D studios will allow producers to move into stereo with their same crews and teams. Our goal is to support, not supplant.”
Jeff Pierce, CEO of Stereoscope, says, “We are excited to be a part of the S3D Studios rollout with Iconix Video and see this as a logical progression in our vision to bring development through distribution stereoscopic services to the industry.”
Terri Melkonian, vice president of sales, marketing and corporate communications for Sunset Gower and Sunset Bronson studios, adds, “We’re excited about deploying S3D Studios with Iconix Video since we have been searching for a way to bring our great stages and renowned studio lots into the forefront of the 21st century. We believe stereo is an exciting new area that will really stimulate growth and give Hollywood the shot in the arm the industry needs.”
The S3D stages will utilize Iconix Video handheld stereo rigs that have been developed in association with Doggicam Systems. Rig options include tripod-mounted rigs and Doggicam Systems’ high-def dolly system configured to mount the Iconix stereo 3D HD system. All stages have appropriate lighting packages and multiple record options on set.
Sunset Gower and Sunset Bronson studios, recently acquired by Hudson Capital, have been investing in and renovating its classic Hollywood stages to prepare them for digital production. Sunset Gower, original home of Columbia Pictures, and Sunset Bronson, originally the Warner Bros studio facility, are both based in Hollywood.