The State of Second Screen: No One Screen Is Replacing Another

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Yangbin Wang of Wired delves into the state of second screen today, writing, "Consumer usage patterns are evolving over time, but it seems clear that no one screen is replacing another: Instead, people are using multiple screens – as many as four or even more – for a number of purposes. In many cases, mobile devices serve as the first screen. At other times, the television may be the primary screen, with viewers using mobile devices like smartphones or tablets to access complementary content."

Read the full story here.



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