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Sony Hosts Thousands of ‘Virtual’ Attendees at Virtual Trade Show

Park
Ridge, NJ — Sony successfully hosted one of the largest online virtual
trade shows of its kind yesterday as thousands of attendees visited the
company’s “HD Creation and Workflow Online Expo.”

Produced in
association with trade publishing group NewBay Media, the virtual expo
was created to provide video production professionals with information
on the latest tapeless workflow technologies and high-definition
formats, in an interactive and visually entertaining way.

“Our
goal was to give professionals from all segments of the industry —
network television, movie studios, government, independent moviemakers
and others — a unique opportunity to join us at an interactive event
without having to leave the comfort of their home office; they could
even join us if they were on location,” said Alec Shapiro, senior vice
president of sales and marketing in Sony’s Broadcast and Production
Systems Division. “The show was virtual, but it was also very real in
that it gave professionals hands-on knowledge, in an environmentally
and cost-friendly way, that they could take away from the show and
start putting to use immediately.”

During the interactive event,
attendees who logged in were greeted by a virtual Shapiro who invited
participants to explore the virtual trade show floor. From there
attendees were given access to a full schedule of live presentations by
well-known professionals, a networking lounge, group chats, virtual
booth tours, product tutorials and access to on-demand video
presentations on the company’s latest tapeless technologies and high
definition products.

One highlight was a live “HD Workflow”
panel discussion with directors of photography Dennis Dillon, Dave
Sperling, Doug Jensen and Curt Pair, moderated by TV Technology
columnist Walter Schoenknecht. Each of these video professionals has
made the switch to tapeless HD workflows using Sony technology – both
the XDCAM HD optical and XDCAM EX solid-state memory camcorders – and
they shared their experiences and techniques with the attendees.   

Participants
at that session also heard firsthand about ways in which production
techniques and technology intertwine to form an integrated HD
workflow.  The live presentation was followed by a lively
question-and-answer session.

In order to provide attendees with
a well-rounded and interactive online experience, Sony also teamed with
several leading non-linear editing companies who constructed “booths”
on the floor and contributed content and presentation materials for the
show. Those companies included Adobe, Avid, Thomson Grass Valley and
Sony Creative Software.

Shapiro added that this type of virtual
effort was a natural next step for Sony. In addition to supporting the
company’s commitment to environmentally friendly “green” initiatives,
the show allowed the electronics and broadcast products giant to create
a forum where it could both transfer and gain knowledge to and from the
professional video production industry.

The show was powered by InXpo, a leading provider of virtual events.

For
interested participants who were not able to join Sony for the HD
Creation and Workflow Online Expo on January 15, the show will be
archived at www.sony.com/hdvirtualexpo.

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