The Social Scene in 2014 - Creative Planet Network

The Social Scene in 2014

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Does your New Year's Resolution involve getting your brand ahead in the social game? MediaPost has 5 well-researched predictions for the social scene in the new year.

Their first one: "Facing up to Facebook monetization. With Facebook freely admitting that the organic reach of brand posts is declining to well below 15%, brands need to accept the fact that the largest social network is anything but free and that even the best, most engaging content will only get them so far.  The silver lining here is that Facebook ad buying has become brilliantly efficient, especially if you use research tools like LoudDoor to improve targeting."

Read the full story here.

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