Take note, indie filmmakers. MovieMaker Magazine's Kristin McCracken provides an excellent primer on how to best leverage social media to get the word out about your films. Platform by platform, McCraken provides excellent tips and best practices to get the conversation started about your work.
"If your budget is small, social media should represent a healthy percentage of your film promotion efforts," she writes. "Platforms are still free (snazzy websites are not), and if you play your cards right, you will expand your reach beyond friends and family, connecting with the right affinity groups and dedicated film fans."