Smith & Foulkes Animate Payback Time for Cancer - Creative Planet Network

Smith & Foulkes Animate Payback Time for Cancer

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Directors Smith & Foulkes take a more lighthearted approach for a serious cause in their animated spot for fundraiser Stand Up to Cancer, taking their cues from apocalyptic disaster movies.

They tell Stash Magazine, "The main challenge was how to visualize the cancer cells. We wanted to steer away from the obvious route of showing cells as a bunch of grotesque alien germs, but we were also acutely aware of not making them too human or cute. We also had to find a way to illustrate the new therapies, drugs and scientific breakthroughs that are fighting Cancer. We wanted their arrival to be initially magical and mysterious. so we used a glowing blue orb, an unexplained light descending upon a shadowy world."

Watch below and read the full story here.