Seeking Accountability in the Online Video Ad Space - Creative Planet Network

Seeking Accountability in the Online Video Ad Space

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A new study shows a huge increase in the number of online video ads this year, but also questions how many of those ads are actually viewable.

Writes Adweek, "According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent. Sure, people are watching a lot of online video. But the ad-serving firm Vindico sees something more nefarious in those numbers. 'The number of ad impressions have exploded, but it’s totally manufactured viewing,' said Vindico president Matt Timothy. In fact, Vindico, which says it tracks 40 percent of all video ads served on the Web, found that 57 percent of 2.7 billion ads it tracked over a recent two-month period were not viewable."

Read the full story here.