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RED’s Jim Jannard: Upgrades Are Not Mandatory

RED CEO Jim Jannard has written a post on the forum in response to the camera company’s latest unveilings and announcements at NAB.

He writes, “We have given upgrade paths to our customers because we believe in ‘Obsolescence Obsolete.’ From the original RED ONE to Weapon 8k. But let me say this as clearly as possible. These upgrades are an option. They are not mandatory. I think one can use any RED camera from the RED ONE to Weapon and create amazing work. Upgrading is an option… your choice. If the upgrade makes sense for you… perfect. If it is too expensive or not necessary… don’t do it. You currently have a worthy tool if you have any RED camera in your hands.”

Read his full post here.