RED Announces New Lower Prices for its Cameras

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Hot on the heels of Sony's F55 and F5 announcement, RED has announced that it will be lowering its camera prices and also that the original RED ONE is an end-of-life item.

Here are the new prices:

5K EPIC-X Brain - $19,000 (formerly $34,500)

5K EPIC-X Monochrome Brain - $20,000

5K EPIC-M Brain - $24,000 (formerly $39,500)

5K/4K Scarlet Brain - $7,950 (formerly $9,700)

4.5K RED ONE M-X Battle Tested-  $4000 (includes CF or SSD recording module; formerly $25,000)

Upgrading EPIC to Dragon will remain priced at $6,000.

Says Jim Jannard on the REDUser forums, "Everything in the electronics world changes… usually for the better, cheaper and faster. EPIC just did. We have learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and paid off our NRE. That means we can continue to charge the same for an EPIC (and now make an obscene amount of profit) or lower the price."

Read more of the annoucements Jannard and Jarred Land made on REDUser here on Cinescopophilia.