The Weinstein Co.’s Radius has been taking an aggressive approach to releasing films on VOD, most recently releasing Bong Joon-ho’s critically acclaimed sci-fi epic Snowpiercer only two weeks after its theatrical debut. Last month, they also became the first film distributor to release weekly VOD grosses.
“It makes a statement,” co-president Tom Quinn tells The Hollywood Reporter about their decision to publicize the numbers. “You need to start reporting this. How are we going to get to the place where people take this seriously unless it's reported alongside box office? On VOD, Snowpiercer is outperforming major studio movies that have grossed $100 million at the box office. That's important to know.”
“For a long time, the studios were reluctant to have box-office numbers reported, and then they realized: ‘Wait a minute. There is this perception of success, and making these things public can actually be helpful,’” co-president Jason Janego corroborates. “We continue to try to push the model and be more and more progressive with the way we release movies.”
Quinn reiterates his confidence in Radius’ business model saying their “multiplatform release and how we incorporate it and an additional revenue stream has a lot of possibilities. Our batting average is .800.”
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