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Purina Taps Into Slow-Motion Internet Cat Videos

Purina has partnered with YouTube creator Darren Dyk (a.k.a. BeyondSlowMotion) for the #CatsTrueNature campaign. The campaign’s main video uses slow-motion videos of cats shot by Dyk with a RED Epic. The campaign also asks users to upload their own slow-motion cat videos using the #CatsTrueNature hashtag and features Dyk giving tips for shooting them.

Watch below. (via Tubefilter)