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Producers Guild of America: What Every Film, TV and New Media Producer Needs to Know about the Mobile Industry

guy walks into a bar. It’s the old start to an older joke, but in this
case the guy is comedian Jackie Gleason and his character Joe the
Bartender. The camera was the POV of the person entering the bar,
bellying up to it and listening to Joe the Bartender’s comic monologue.
John D. Heinsen, co-chair of the Producers Guild of America’s Mobile
Committee, would like to remind everyone that those very early TV
screens weren’t
much bigger than the size of today’s mobile screens. “Jackie Gleason
invented the mobile shot,” said Heinsen–and he’s only partially
kidding. “That’s what we need to find today:  that new talent, the new
Jackie Gleason who will invent this experience of original content for
the mobile platform.”

Click for the whole story.