The Perfect Blendship: Artist Designs Billboards to Vanish Into the Scenery - Creative Planet Network

The Perfect Blendship: Artist Designs Billboards to Vanish Into the Scenery

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Visual News reports about artist Brian Kane's project to transform digital billboards on Massachusetts’ freeways into an instalation that almost completely blends into the surroundings. "During the day, the large electronic screens show images of the lush woodland forest that surrounds them," writes Benjamin Starr. "By night, they light up with high definition images of the moon and magnificent starscapes.  If it wasn’t for the recognizable rectangular billboard frame, you could almost miss them."

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Artist Brian Kane's billboards change throughout the day with the surrounding lighting conditions.

“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting,” writes Kane on his website.“During the day hours, a series of images from the specific location are shown on the display. We replace the missing background and create a magic dimensional window. A dynamic motion parallax effect occurs as the vehicle passes the location.”

The project, called Clone Tool, in homage to Adobe Photoshop's function of copying pixels to another location within an image, reproduces the enviornment as it would look without the billboard, or with the billboard "cloned out."

Here's what it looks like to drive by one of Kane's "cloned out" billboards.



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