The Perfect Blendship: Artist Designs Billboards to Vanish Into the Scenery

Publish date:

Visual News reports about artist Brian Kane's project to transform digital billboards on Massachusetts’ freeways into an instalation that almost completely blends into the surroundings. "During the day, the large electronic screens show images of the lush woodland forest that surrounds them," writes Benjamin Starr. "By night, they light up with high definition images of the moon and magnificent starscapes.  If it wasn’t for the recognizable rectangular billboard frame, you could almost miss them."

Image placeholder title

Artist Brian Kane's billboards change throughout the day with the surrounding lighting conditions.

“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting,” writes Kane on his website.“During the day hours, a series of images from the specific location are shown on the display. We replace the missing background and create a magic dimensional window. A dynamic motion parallax effect occurs as the vehicle passes the location.”

The project, called Clone Tool, in homage to Adobe Photoshop's function of copying pixels to another location within an image, reproduces the enviornment as it would look without the billboard, or with the billboard "cloned out."

Here's what it looks like to drive by one of Kane's "cloned out" billboards.



Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.


Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.


Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.