Pepsi has launched an in-house studio focused on creating branded digital content. The studio, called The Creators League, will be taking its cues from Red Bull’s uber-successful Red Bull Media House.
Says Pepsi CMO Frank Cooper III about the studio’s goals, “I try to think about what we do from the audience’s perspective. For the most part they don’t really care that it’s delivered by a brand. It must be entertainment first.”
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