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Panasonic Announces 7th Generation Plasma Family with 5 New Models

Panasonic Broadcast

has introduced its seventh generation of plasma displays consisting of five new 7-Series models, the 65″ TH-65PHD7UY, 50″ TH-50PHD7UY and 42″ TH-42PHD7UY high definition panels, and the 42″ TH-42PWD7UY and 37″ TH-37PWD7UY standard definition panels.

The new 65″ TH-65PHD7UY, Panasonic’s largest plasma to date, is ideal for any application calling for an eye-catching, super-sized vertical or horizontal display, from a building lobby to a boardroom to an exhibit hall.

The new 7-Series family boasts Panasonic’s phenomenal image quality, high contrast (4000:1 on SD models and 3000:1 on HD units) and multi-slot functionality, plus they incorporate significant improvements in peak brightness, displayable colors, service life, multi-screen capabilities and customization options.

The 16:9 plasmas are packed with innovative picture-improving technologies including a Real Black Drive System, a Deep Black Filter, Super Real Gamma System, Adaptive Automatic Gain Control (AGC), Motion Picture Disturbance (MPD) Noise Reduction, 3D Color Management, and Active I/P (Interlace/Progressive) Conversion.

The improved Super Real Gamma System reproduces gradations in steps equivalent to 2,048 shades and up to 8.58 billion colors to deliver astonishing image depth and provide ultra-subtle nuances in dark scenes. A new Multi-facet Asymmetrical Configuration Hyper-pixel (MACH) panel features a bounded cell structure and new phosphor material that dramatically improves a panel’s service life to 60,000 hours*, boosts peak brightness by more than 10% (from prior models) and increases the resistance to static-image burn-in to the same level as CRT displays.

Image-enhancing improvements new to the 7-Series include: Adaptive Automatic Gain Control (AGC) which increases contrast while maintaining a high S/N ratio; Motion Picture Disturbance that detects motions patterns that generate noise and adjusts the image to maximum quality without diminishing the quality of stationary background objects; a 3D Color Management system which provides finer, independent control and correction of hue, saturation and brightness; and Active I/P (Interlace/Progressive) Conversion which reduces interlace-to-progressive conversion noise.

The 7-Series panels are equipped with Dual Picture that combines any two AV signals and displays them in three different modes (two picture-in-picture and one picture-out-picture modes); a Digital Zoom to enlarge a portion of an image up to four times normal size and display it full screen; and a built-in video wall processor that enables up to 4X 4 multi-screen configuration. Sixteen 65″ TH-65PHD7UYs can be configured to create a massive 260″ diagonal display.

For the HD panels, the TH-65PHD7UY and TH-50PHD7UY have a resolution of 1366 x 768 pixels, and the TH-42PHD7UY delivers 1024 x 768 pixels. The TH-42PWD7UY and TH-37PWD377UY offer a resolution of 852 x 480 pixels. The units can display 1080p 24p/24sf, 1080i 50/60, 720p 50/60, 480p/i and 576 p/i and offer support for VGA, SVGA, XGA, SXGA and UXGA resolution.

The panels come equipped with multi-function slots where a variety of optional IT networking or AV input boards can be added or exchanged to customize the units to meet specific applications.

The 7-Series displays can be vertically or horizontally mounted and are ideal as updateable digital signage or for an endless array of multimedia applications. These ultra-thin displays offer a wide viewing angle of more than 160 degrees. The panels are equipped with a host of energy-saving functions, and its Contrast Automatic Tracking System (C.A.T.S.) senses ambient lighting conditions and adjusts brightness and gradation accordingly. The addition of “menu” and “enter” buttons to the front panel permits control of on-screen display functions without the remote control.

The new 50″ TH-50PHD7UY, 42″ TH-42PWD7UY and 37″ TH-37PWD7UY high-definition models are available this month at suggested list prices of $6,495, $2,795 and $2,395, respectively. The 65″ TH-65PHD7UY and 42″ TH-42PHD7UY will be available in November with pricing to be announced.