'One Night:' The History of the Universe, No Big Deal

"The fundamental idea behind this visually complex and evolving piece was to show the defining moments of creativity that have changed the world."
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"The fundamental idea behind this visually complex and evolving piece was to show the defining moments of creativity that have changed the world."

Directed by Emmanuel Lubezki, "One Night" for Absolut "celebrates humanity's biggest moments of creativity, starting with the Big Bang and moving through to the modern day. The fundamental idea behind this visually complex and evolving piece was to show the defining moments of creativity that have changed the world, explains

Framestore

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The project was a collaborative effort as visual storytelling was intrinsic to the narrative blending CG, archival footage and live-action. There was a wide variety of source material (spanning multiple eras and production processes), and an equally wide variety of tools and techniques used to combine them into a conceptually coherent, frictionless flow. To read about the short film's production,

click here

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The Story of "One Night:" How Absolut Captured the History of the Universe on Film

Absolut Launches New Campaign With a Film Directed by Emmanuel Lubezki



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