OK Go Creates Full-Length Music Video Out of 4 Seconds of Footage - Creative Planet Network

OK Go Creates Full-Length Music Video Out of 4 Seconds of Footage

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OK Go slows down 4.2 seconds of footage, containing 318 events and shot with seven different high-speed cameras, to create their full-length music video for "The One Moment"--a typical feat of coordination and wizardry for the inventive band.

"The song 'The One Moment' is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them," says frontman and director Damian Kulash. "For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within."

As to how they achieved the colorful and explosive feat, "We used very precise digital triggers to set off several hundred events in extremely quick succession," explains Kulash to The Inspiration Room. "The triggers were synchronized to high speed robotic arms which whipped the cameras along the path of the action. Though the routine was planned as a single event, currently no camera control systems exist which could move fast enough (or for many sections, change direction fast enough) to capture a movement this long and complex with a single camera, so the video you see connects seven camera movements."

Watch the video and a making-of below and read the full story here.