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Nice Shoes Creates Light Graffiti for ‘Pitch Perfect 2’ Titles

Nice Shoes created the opening and closing titles for Pitch Perfect 2, which uses light graffiti inspired by themes present in the comedy.

“The original Pitch Perfect logo was done as graffiti,” creative director James Coulson explained. “In this film, the Bellas compete against the other teams–who sing covers–with an original song called ‘Flashlight’. The current fascination with writing with LED flashlights over long camera exposures seemed to be a perfect, thematic match.”

With a preproduction schedule of two weeks and a production schedule of just three weeks, Creative Studio’s technique included the creation of a number of in-camera elements. “We wanted to do as much as possible in-camera to make the light drawing more realistic than if it had been achieved digitally. We even created a font from scratch, shooting each letter individually and with multiple iterations, to make it feel handmade,” elaborated Coulson. “We also captured the feathers for a pillow fight sequence in-camera.”

The team then applied the light concept to 35 technical and cast cards. “We constructed a narrative using key moments from the film,” explained CG Supervisor Steve Parish. “and the filmmakers appreciated our sense of humor.”

“One of the most complex scenes was the logo reveal in the end title sequence. We wanted to have a big sweeping camera move through the audience as they waved their flashlights. The audience was represented by illuminated dots, and we came up with a 3,000 light particle system that had to sway organically in time with the music,” he continued. “I had to program it so that it had a realistic sense and feel. There are actually hundreds of different animations, at different heights, randomly distributed throughout these particles.”

The cast section features each actor highlighted with a light drawing relating to their character. The Creative Studio worked to create interactions with the light motifs that would allow the audience to spend more time with the characters and their memorable moments, in addition to keeping the energy going. (via Nice Shoes)