Everyone is streaming, or thinking about moving into streaming. The question is how to sell your content in an emergent online distribution industry. This track presents perspectives on online distribution outlets, what audiences they reach, and unique issues associated with online distribution.
Who should attend?
C-level/VP/Director, Independent Production
Schedule for the Next|Distribution Tech conference track:
Wed, Oct 1st
9:00 AM – 10:00 AM
What TV Everywhere Can Do for Traditional Media
With the implementation of “TV Everywhere,” there are infinitely more outlets for entertainment providers to grow their audience. While some say live streaming is going to make traditional media obsolete, others argue that the two can live in harmony and work together to promote their content. See how you can leverage new media technologies to serve, promote, and enhance your existing content.
10:00 AM – 11:00 AM
Monetizing Snackable Content: Best Practices for Easy Distribution
Today’s online audiences have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos, target the right viewers, and allow publishers to sell advertising for high CPMs? Join this presentation to learn how to revolutionizing short content monetization by creating great “snackable” content and distributing it across social networks. See how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.
11:00 AM – 1:00 PM
Visit Next|VIDEO Expo!
1:00 PM – 3:00 PM
KEYNOTE LUNCHEON: Going Digital with PBS
Founded in 2012, PBS Digital Studios has redefined what it means to be a network in today’s connected world. Not only did its Mr. Roger’s autotone go viral, it also debuted 15 original series on its Youtube channel, won seven Webby awards last year and can boast that PBS Kids has been the No. 1 site in kids video for the last 17 months. In this presentation, you will hear how the company changed its own culture to usher in constant evolution. Constantly staying at the forefront of consumer viewing habits, PBS has learned that things like creating a Roku app and increasing its presence on Netflix, Amazon and Hulu have become necessary as today’s viewers demand convenient access as well as both the national and local experiences that they have come to expect from PBS. Learn how you can create a culture of innovation within your own organization.
3:00 PM – 4:00 PM
Globalization of Multi-Screen Video
Multi-screen initiatives are maturing to the point where consumers expect the freedom to watch premium videos on almost any device. Many operators, however, are struggling to satisfy the demand to deliver a seamless and enjoyable multi-screen experience that they can also adequately monetize. A successful multi-screen roadmap is the only way operators can achieve maximum potential of their content. This presentation will explore the evolution of multiscreen technology and successful delivery and monetization strategies. The multi-screen landscape in the U.S. is becoming increasingly more advanced, yet the lack of multi-screen options abroad presents a global business challenge. How can U.S. operators further develop their global strategy and protect against revenue loss?
4:00 PM – 5:00 PM
Multi-Platform Media and Video: Making it a Reality
Beyond desktop and mobile, multi-platform content is reaching millions of consumers every day–both in homes via set-top boxes, gaming consoles and smart TVs, and in away-from-home settings like movie theaters, airports, college campuses, retail outlets, and quick-service restaurants. HitFix co-founder and CEO Jen Sargent has been instrumental in developing and launching her company’s multi-platform video channel—it formally launched in early 2014 and is already streaming more than 90 million videos per month to an audience of 300 million viewers. Jen will share her broader views on establishing a true multi-platform presence, as well as some useful advice and lessons learned from working on the front lines of multi-platform delivery.
Thurs, Oct 2nd
10:00 AM – 11:00 AM
TV is Dead? No Way. It’s Live.
Consumers access more content now than ever, and live content is more valuable than ever–especially live sports content. The average American consumes nearly 60 hours of content each week across different screens, including computers, mobile devices, and TV sets. At ESPN, we have been exploring innovative uses of our sports content for years, creating cross-platform video products that serve sports fans anytime, anywhere. Here’s what’s next …
11:00 AM – 12:00 PM
OTT Utopia: is Data the New King?
Nobody doubts that content is important. For years, we’ve been convinced it’s actually the king. But when it comes to OTT, could data usurp content in importance? The emergence of digital entertainment and video platforms equipped with intelligent data analytics and reporting tools has created a vast database of transactional and consumer behavior that is being used to evolve video services into ultra-personalized experiences that are next to impossible for a consumer to give up. Data is at the core of how all of this comes together and how smart search, recommendations, and interactive second screen experiences will be built. This session will answer questions including: Is it enough anymore to just provide good content? Do users expect more personalized experiences from their video services? How easy is it for OTT operators to give it to them?
2:00 PM – 3:00 PM
2nd Screen: What’s Working (and Not) on TV-Connected Devices
See how providers are best leveraging both control- (viewer to device) and reception- (device to viewer) oriented apps to reduce churn, build brands and even replace remote controls. Find out why consumers are embracing these technologies now and investigate common success story threads. Explore the often neglected area of “second screen” and “interactive” failures for more insight to the future of mobile video consumption. We will evaluate the latest research findings for use of third-party TV-controlling tools—including demographic and design trends—and analyze the factors that are driving this growth.
3:00 PM – 4:00 PM
What’s Next for IPTV?
Mobile, tablet and even social TV have generated a lot of interest and have helped fuel a bit of cord trimming among the younger generations. But the real game changer for the masses will be the continuing explosion of IPTV on the big screen–in the living room. What will the near future bring? How will the traditional outlets respond? Will the Google Chromecasts and streaming sticks dominate? Is the lack of an elegant discovery tool going to limit the connected TV’s potential? We will demonstrate a number of the leading device platforms (SmarTVs, Blu-ray players and OTT STBs like Roku, Google TV and Apple TV), and highlight how some progressive content owners, both big and small, are leading the way in this space. Also, we will also explore the various routes for monetization (subscription, authentication and advertisement) with live examples of each.
4:45 PM NEXT|NETWORKING ROUNDTABLES & RECEPTION
Bring your problems and challenges to a series of roundtable discussions on current technology and business issues. Have a few drinks, make new business connections, and walk away with solutions!