Program to be exclusively sponsored by American Honda.
YouTube announced a collaboration with the Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance Institute Directors Lab in the YouTube Screening Room (www.youtube.com/ytscreeningroom).
For a six week time period beginning July 20th, 2009, Honda, as part of its corporate brand campaign, will exclusively sponsor the YouTube Screening Room. For the first two weeks, The YouTube Screening Room will feature four short films from directors who have previously attended the Sundance Institute Directors Lab. These include “Voice of an Angel” from Josh Marston (“Maria Full of Grace”); “5 Feet High and Rising” from Peter Sollett (“Nick and Norah’s Infinite Playlist,” “Raising Victor Vargas”); “Family Remains” from Tamara Jenkins (“Slums of Beverly Hills”); and “Gowanus, Brooklyn” from Ryan Fleck and Anna Boden (“Half Nelson”). In addition, Honda’s “DREAM THE IMPOSSIBLE Documentary Series” will be showcased in the YouTube Screening Room.
For the remaining four weeks, the YouTube Screening Room will feature eight exclusive behind-the-scenes videos from the 2009 Sundance Institute Directors Lab. These videos are designed for the YouTube community and highlight the mechanisms that help the eight participating filmmakers realize their dreams. The Sundance Institute Directors Lab provides an opportunity for filmmakers to develop a distinctive new work under the guidance of accomplished Creative Advisors in an environment that encourages innovation, collaboration, and risk-taking.
“The YouTube Screening Room was designed for people to discover new talent while being entertained and informed through film,” said Sara Pollack, Entertainment Marketing Manager for YouTube. “We are excited to build on that mission by working with the Sundance Institute and Honda to give audiences a glimpse of the creative process behind filmmaking.”
“At the Sundance Institute Directors Lab, filmmakers are given the space to explore the full potential of their projects and their craft by rehearsing, shooting, and editing key scenes,” said Michelle Satter, Director of the Feature Film Program, Sundance Institute. “We are thrilled that The Screening Room will provide a window into the creative process of our new
discoveries and showcase the early work of leading independent filmmakers who have emerged from the Labs in previous years.”
“This exclusive sponsorship gives Honda a unique opportunity to introduce the ‘DREAM THE IMPOSSIBLE Documentary Series’ to consumers who value stories of achievement and creativity,” said Barbara Ponce, manager of corporate advertising for Honda. “Because Honda is a company built on dreams, we’re thrilled to help the Sundance Institute create eight short films and support aspiring film directors as they pursue their personal career dreams.”
Honda’s national corporate brand campaign, building on Honda’s corporate theme, “Power of Dreams,” features the “DREAM THE IMPOSSIBLE Documentary Series.” The documentary series is designed to speak to the hearts and minds
of consumers by sharing stories of Honda’s corporate philosophy in action, as communicated through a multimedia, interactive campaign and highly immersive Web site, http://dreams.honda.com. The Web site features cinematic, full-screen viewing of short documentary films in a clean, uncluttered environment.
The YouTube Screening Room is a place for filmmakers around the world to distribute their work, build an audience and generate revenue. This dedicated area on YouTube showcases an international selection of films. The YouTube Screening Room features four new high-quality short films every two weeks, as well as feature-length films on a case-by-case basis, creating new business opportunities for filmmakers and bringing informative, timely and entertaining films to the YouTube community around the world.
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.
Honda is celebrating its 50th anniversary in America. It began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc. in Los Angeles, Honda’s first overseas subsidiary. Honda started U.S. production in Ohio in 1979, and began U.S. automobile production in 1982 at its Marysville, Ohio, auto plant. The company has invested more than $12.2 billion in its North America operations, including 16 major manufacturing facilities employing more than 35,000 associates. Honda plants have the capacity to produce more than 2 million products annually, including Honda
and Acura automobiles as well as motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines, and other power equipment products. Visit Honda’s online multimedia newsroom at www.hondanews.com.
About Sundance Institute
Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists,
Sundance Institute has nurtured such projects as “Angels in America,” “Spring Awakening,” “Boys Don’t Cry,” “Sin Nombre” and “Born into Brothels.” www.sundance.org.