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WWF and YouTube Join Forces for ‘I Will If You Will’ Earth Hour Challenge

YouTube and World Wildlife Fund are joining forces for this year’s Earth Hour in a campaign entitled “I Will If You Will.” The Earth Hour YouTube Channel features a number of people, of both the celebrity and layman stature, challenging users to do helpful things for the environment. If the challenge is met, the video subject will do a range of things: from skydiving to living without electricity for a week.

The campaign was developed at Leo Burnett. Read more about it here on The Inspiration Room.

Earth Hour is a yearly event asking people to turn off their electricity for an hour in support of environmental issues. This year’s Earth Hour is taking place on Saturday, March 31st at 8:30 PM.