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Why ‘High-Rise’ Teaser Trailer Is a Piece of Storytelling in Its Own Right

“Ever wanted something more?” the teaser trailer for High-Rise says as it ostensibly advertises the apartment building at the heart of the dystopian world in Ben Wheatley’s new film.

“In our media saturated cultural landscape, people are simply tired of being advertised at. There’s something inherently more personal (and therefore more shareable) about a teaser trailer that can stand on its own merit as a piece of storytelling without being an overt advertisement,” writes NoFilmSchool’s Micah Van Hove.