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Why Great 4K Is More Than Just Resolution

Digital Arts speaks to two experts who reiterate that great 4K is not just about resolution, but ultimately relies on higher frame rates, higher dynamic range, and better color reproduction to deliver on the promise of a better viewing experience.

Says Paul Grey, director of European research for NPD DisplaySearch, “Broadcasters know consumers can barely see the difference between HD and 4K if you do nothing more than change the resolution, and this is well based in solid trials methodology. It isn’t just a bit of prejudice. The higher numbers are good for marketing, but not much else.”

Read the full story here.