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Why Adobe Is Doing a Hyped Creative Cloud Update

Jaron Schneider of Fstoppers delves into why Adobe is doing a hyped Creative Cloud release (scheduled for tomorrow), when the whole conceit of the subscription-based service is frequent updates and releases.

He writes, “Adobe needed to find a way to signal to the market that there is a ‘new version’ for which to prepare these side products that depend on the Adobe ecosystem. Doing a large release like this, even if it is interlaced with releases through the rest of the year, allows educators or plugin developers to produce better content that is sure to work with the latest ‘version.'”

Read the full story here.