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Whimsical Furniture Spot Blends CGI with 2D Animation

Director Jack Cunningham combined photorealistic CGI with whimsical 2D animations to create the spot for Swiss furniture company Vitra.

He tells Animation World Network, “I leapt at the opportunity to…try out this exciting new approach to animation. It was a great excuse for me to explore merging a photoreal CGI aesthetic with lo-fi, playful hand drawn animation.”

Watch below and read the full story here.