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Wes Anderson Inspires California Tourism Commercial

The singular aesthetics of director Wes Anderson inspired the visuals of this tourism commercial for Claremont, California.

Director Martin Glegg tells Adweek, “Claremont has a certain charm and playfulness to it that we felt connected with the Wes Anderson aesthetic…We were lucky because you could find a lot of Wes Anderson elements in the city. We used a lot of the community in the shoot. For example, we used extras that were based in the town and also the local school marching band for the final street scene.”