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Watch the Sofia Coppola-directed Miss Dior Cherie TV Commercial Starring Natalie Portman

While it’s not that unusual for big-name directors
to do commercial work on the side, there seems to be something about
fragrance ads in particular that really draws them in. (“Bucketloads of
money” is definitely part of it.) A new ad for the Miss Dior Cherie
fragrance has premiered online, directed by Sofia Coppola and starring “brand ambassador” Natalie Portman. It looks like typical perfume ad stuff, with Portman lounging around attractively and making out with Tetro star Alden Ehrenreich
and generally acting in a manner that only a person in a fragrance
commercial would act — but it is pretty. Watch it after the jump.

Click for the whole story.