Fox’s new sci-fi thriller movie Morgan is about a human/A.I. hybrid (Anya Taylor-Joy) who becomes murderous. To promote the film, the studio decided to get the most famous A.I. of all involved.
Fox approached IBM to see if supercomputer Watson would be able to help in creating the trailer.
As Where to Watch explains, “Utilizing experimental Watson APIs (application programming interfaces) and machine learning techniques, the IBM Research system analyzed hundreds of horror/thriller movie trailers to learn what freaks audiences out and keeps their eyes glued to the screen. Then the AI system suggested the ten best candidate moments for a trailer by creating a ‘Salient Sentiment Change Direction’ map, which is a fancy way of saying the AI watched the film and figured out which scenes were scary, which were sad, which were happy and so on. Once Watson had picked out these scenes, an IBM filmmaker then edited and arranged together. So yes, a human still had to come in and monitor Watson, but this was still a pretty incredible achievement.”
Watch the trailer, and its creation, below and read more here.