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Watch David Fincher’s Gap Ads

David Fincher had directed four new black-and-white spots for Gap’s “Dress Normal” campaign.

The slightly off-kilter (but beautifully shot) campaign has unusual messaging to go along with it, too: namely that simple, “normal” clothing doesn’t necessarily belie a boring existence.

Watch the spots below.

https://www.youtube.com/watch?v=6FJUSftHfKYhttps://www.youtube.com/watch?v=X8ANBQDkC0Ahttps://www.youtube.com/watch?v=g_8Gag5Mc74https://www.youtube.com/watch?v=LUXJKQbdxN4

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