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Watch 4000 Glitter-Filled Balloons Explode in New Sony Bravia Ad

Sony continues its tradition of big and bold practical stunts to shill its line of Bravia 4K HDR TVs.

The latest involves 4000 balloons filled with 1.5 tons of biodegradable glitter exploding all over a beautiful, abandoned casino in Constanța, Romania. The new ad follows along the lines of spots featuring 250,000 bouncing balls in San Francisco or erupting flower petals in Costa Rica.

Watch below.