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Vitamin Creates Hand-Crafted Promos for ‘Sons of Anarchy’

The new promotional campaign for the fourth season of FX’s Sons of Anarchy was produced by Vitamin and combines graphics, animation and live action. Explains Adland, “The animation is hand-crafted. The show logo and environmental elements were all painted by hand, which itself is marred by cracks and scratches, and then photographed stop motion-style, one frame at a time. As a result, the graphics have a loose, jumpy appearance that lend a nervous energy to the piece.”

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FX Networks “Sons of Anarchy” 2011 :60 USA