The new promotional campaign for the fourth season of FX’s Sons of Anarchy was produced by Vitamin and combines graphics, animation and live action. Explains Adland, “The animation is hand-crafted. The show logo and environmental elements were all painted by hand, which itself is marred by cracks and scratches, and then photographed stop motion-style, one frame at a time. As a result, the graphics have a loose, jumpy appearance that lend a nervous energy to the piece.”
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