The below spot for Ablixa looks just like any other depression medication commercial. The difference? Ablixa is not a real drug and the promo is actually part of a viral campaign for Steven Soderbergh’s Side Effects.
So far a barebones site at TryAblixa.com features the video above, a place to sign up for newsletters and an interactive video that allows you to get “evaluated” by Dr. Banks (Jude Law).
The trailer for Side Effects can be found below.