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Video Visionaries OK Go: Innovation Fueled by Creative Collaboration

Wired interviews OK Go’s Tim Nordwind about the band’s very successful foray into off-beat, memorable music videos and what it means for the format as a whole. Says the bassist, “We’ve certainly had a lot of people tell us that they think we’ve changed the game as far as how people go about thinking about music videos. At one point we stopped thinking of music videos as a promotional tool to sell records and started thinking of them as their own unique pieces of art, for lack of a better way to describe.”

Read the full interview here.