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Victoria and Albert Museum Expands Online Video Initiatives

“Our online goal is to attract and engage with a larger, global audience,” says Andrew Lewis, V&A’s acting head of digital media.

The Victoria and Albert Museum (V&A) in London is continuously working to engage the public and expand its reach. “Our online goal is to attract and engage with a larger, global audience,” explains Andrew Lewis, V&A’s acting head of digital media. “We have found video to be a very valuable tool for improving interpretation of objects, exhibitions, special projects and events, both on-site at the museum and online. It provides more in-depth information and enables our online visitors to have a ‘live’ V&A experience, even if they are not able to visit in person.”

Although V&A has been producing video content for years, including live events, they had always turned to a third party for live streaming. Recently, the Digital Media Department looked into the possibility of bringing this function in-house. “We needed something that did as much as possible in one unit,” says Peter Kelleher, motion media manager, V&A. He found that the NewTek TriCaster “incorporated a lot of the features we were after, without having to buy lots of [extra] components.”

The V&A team purchased the TriCaster 460 live production system to live-stream events, such as fashion shows and talks on current exhibitions, via the museum’s video channels that are embedded on its various web sites. In addition, the V&A team uses TriCaster to stream content to projectors and screens throughout the museum, and to provide video feeds to external web sites.

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