“Can you imagine your child being born in a conflict zone?” asks a powerful new spot from UNICEF. In an attempt to shed light on the 16 million babies that were born in conflict zones across the world this year, the spot shows a seemingly affluent couple as the woman is going into labor. But instead of heading to the hospital in their yellow Jeep, the couple climb over razor wire fences, raft across murky waters, and scale perilous mountains on their journey.
“Every two seconds, a newborn takes its first breath in the midst of conflict, often in terrifying circumstances and without access to medical care,” said UNICEF Executive Director Anthony Lake. “Too many children are now starting their lives in extreme circumstances – from conflict to natural disasters, poverty, disease or malnutrition. Can there be a worse start in life?”
The spot was directed by Nick Waring. Watch below.